RDH Insurance Professionals
The project scope was to reorganize an existing website to use client’s branded logo and colors and to make the information more accessible to her target audience. It was determined through consultation that her target audience was phone centric. This required a rewrite and restructure of key message points so that they could be delivered in a logical flow in both wide and scrolling screen formats. Information had to be streamlined and message points that would strongly resonant with the audience had to be front loaded in the content flow. With the addition of a “call now button” the site became not merely mobile friendly but mobile active.